Privacy Policy

Kinetic Pillar OÜ, trading as Another Boom (“Another Boom”, “we”, “us”), operates the website anotherboom.com and related pages. This Privacy Policy explains what information we collect, how we use it, and which partners may process data when you visit our publication — including cookies, analytics, and programmatic advertising.

1. Controller

The data controller is Kinetic Pillar OÜ, Tornimäe 5, 10145 Tallinn, Estonia (registry no. 17496198). Full details: Impressum / Imprint. Contact for privacy requests: info@anotherboom.com.

2. Data we process

Depending on how you use the site, we may process:

• Technical data: IP address, browser type, device category, operating system, language, approximate location derived from IP
• Usage data: pages viewed, referrer URL, time on page, scroll depth, click and impression events used for content delivery and advertising measurement
• Cookie / storage identifiers: session cookies, advertising IDs, and similar technologies
• Communication data: if you email us or submit a contact request

3. Purposes and legal bases (GDPR)

• Site operation & security — Art. 6 (1)(f) GDPR (legitimate interest)
• Editorial analytics & reach measurement — Art. 6 (1)(a) and/or (f) GDPR, depending on configuration and consent tools
• Advertising (including personalized ads where enabled) — typically Art. 6 (1)(a) GDPR (consent) and/or ePrivacy rules
• Responding to inquiries — Art. 6 (1)(b) or (f) GDPR

4. Cookies and similar technologies

We use cookies and similar technologies to keep sessions working, remember preferences where applicable, measure aggregated traffic, and enable advertising. You can control cookies through your browser settings. Where required by law, we will request consent before non-essential cookies are set.

Typical categories:

• Essential — security, load balancing, basic session continuity (e.g. short-lived session identifiers)
• Analytics — understanding which stories are read
• Advertising — frequency capping, fraud prevention, and where permitted interest-based advertising

5. Google AdSense and programmatic advertising

We may display third-party advertising through partners such as Google AdSense, Google Ad Manager / authorized demand partners, and other programmatic platforms (for example native or display networks such as Taboola, Outbrain, or similar SSPs/DSPs when enabled).

These partners may:

• set or read cookies and local storage on your device
• collect device and usage data to select, deliver, and measure ads
• use data for interest-based advertising where legally allowed and, where required, based on your consent

Google’s use of information is described in Google’s policies, including: How Google uses information from sites or apps that use our services. You can manage Google ad personalization at adssettings.google.com.

6. Analytics and hosting

Our site is hosted on infrastructure providers (including Vercel and related CDNs). Server logs may temporarily store IP addresses and request metadata for security and reliability. We may also use privacy-conscious analytics tools; if we introduce additional trackers, this policy will be updated accordingly.

7. Recipients and international transfers

Data may be processed by processors and advertising partners inside and outside the European Economic Area. Where data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or an adequacy decision, as applicable.

8. Retention

We retain personal data only as long as necessary for the purposes above, including legal, accounting, or security requirements. Advertising and analytics retention periods are also governed by our partners’ policies.

9. Your rights

If GDPR applies, you may have the right to access, rectify, erase, restrict, or object to processing, and to data portability. Where processing is based on consent, you may withdraw consent at any time without affecting prior lawful processing. You may lodge a complaint with a supervisory authority.

10. Children

Our content is intended for a general adult audience interested in markets and technology. We do not knowingly collect personal data from children under 16 for advertising profiling.

11. Changes

We may update this Privacy Policy to reflect legal, technical, or business changes. The “Last updated” date at the top will change when we do. Continued use of the site after updates constitutes acknowledgment of the revised policy where permitted by law.

12. Contact

Privacy questions: info@anotherboom.com. General contact: Contact.